Other Popular Speeches & Seminars
 
In addition to How to Start a Restaurant & How to Fix a RestaurantSignature Seminars, our other popular speeches and seminars include the following:

How to Be a Restaurant Consultant – Signature Seminars by Howard Cannon

For anyone interested in building a career as a well-paid, well-respected restaurant consultant.

Becoming a successful restaurant consultant does not happen by accident. It takes the ability and know-how to source and secure clients that will pay you for your expertise.

Who better to teach you how to become a restaurant consultant than the guy who wrote the book on restaurants found in bookstores in 76 countries around the globe, with over 25 years of success in the restaurant industry - Author, Speaker, Restaurant Expert & CEO, Howard Cannon.


How to Make Profitable Franchise Families - to Benefit Both the Franchisee and the Franchisor

Who Should Attend – Franchisees and/or Franchisors
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

Participants will learn specific strategies, tips, and best practices on how to make a franchise family successful for the franchisee and the franchisor, so both parties can rely on the brand to be profitable for the long-haul. We will inspire participants to create a powerful restaurant franchise relationship that remains a for-profit venture for both sides.



The Marketing Hot Stove Theory – Are You Burning Your Marketing Budget?

Who Should Attend – Anyone responsible for driving restaurant sales and creating and implementing restaurant marketing.
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

Most independent marketing people don’t understand a lick about restaurant operations. Most restaurant operators can’t wrap their heads around marketing. And, believe it or not – it’s just as bad in the largest restaurant chains across America. Combining restaurant operations and restaurant marketing is tough. The “Marketing Hot Stove Theory” will bring clarity to your restaurant campaigns. We will help you stop flushing dollars down the drain by implementing poor, ineffective, and inefficient marketing campaigns that simply confuse the customer and leave the management team scratching their heads. Learn about “The Marketing Hot Stove Theory”; your sales and profits will see results - providing you with confidence that you are no longer burning your marketing budget.



We are a FOR-PROFIT Restaurant! – Any Questions?

Who Should Attend – All Levels of Management – from Single Unit Managers to Executives
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

Usually described by participants as “the most unique content I’ve have ever heard about restaurants“. When we are done, you won’t fear making money and you won’t be ashamed to admit that making money is as much about the FOR-PROFIT culture as it is about the NO PROFIT systems.



Stolen Profit – How to Stop Restaurant Theft


Who Should Attend – All Levels of Management – from Single Unit Managers to Executives
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

42% of restaurant employees at the unit-level steal.
83% of the volume of dollars stolen is by management.
The average restaurant loses between 5-7% of its sales volume to theft and pilferage.

Sickening numbers, to say the least . . .

It’s not always peaches and cream when talking about nasty things like theft, but you can’t just bury your head in the sand and expect it to stop. This down ‘n dirty content will cut to the chase on what needs to be done to stop the bleeding, and where you will most likely need to plug some holes.



Don’t Go Sit On a Mountain – Does Your Management Team Promote Mediocrity?

Who Should Attend – All Levels of Management – Single Unit to Executive Level
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

Another one of our most unique approaches to delivering content that will resonate with all levels of management. This eye-popping approach will cause participants to take a gut-check about themselves and how they work and behave. It is this gut-check that helps them ponder what messages they send their subordinates and peers.



Stretch Yourself – How to Get Promoted in Restaurants

Who Should Attend – All Levels of Management Interested in Climbing the Ladder
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

If one builds a restaurant company where all members of the team have an equal chance to climb the corporate ladder, get promoted, and make more money, then the end result will most likely be that people from every walk of life will want to work for that restaurant company, and they will go above and beyond the call of duty to Stretch.

It is this innate individual desire to stretch, to exceed all expectations, to strive for excellence that will lead any restaurant team to achieve more sales, better cost controls, higher profits, and faster growth – and it all starts with creating an environment for the employees in which they want to achieve.

Here, we will teach them how to get promoted in restaurants -- and that starts with having the ability and desire to Stretch Yourself.



Imagine Without Boundaries – Explore Without Fear – Deliver Without Limits

Who Should Attend – All Levels of Management
When & Where – Custom Dates & Your Location of Choice
Length of Content – One to Three Hours (Custom)

About this Content

This content will inspire new goals and objectives -- challenge old thoughts and fears -- open up the mind to all possibilities -- and help individuals and teams perform at the absolute highest of levels.

If outstanding high-caliber results are what you desire, this content will help you and your team drive your performance to the highest level.



Avoiding Restaurant Lawsuits & Insurance Claims

Who Should Attend – Executives, Owners, Multi-Unit Managers, Risk Managers, Human Resources, Attorneys, and Insurance Executives
When & Where - Custom Dates & Your Location of Choice
Length of Seminar - One to Three Hours (Custom)

About this content

Let’s be clear, if you are in the restaurant business long enough, you probably won’t be able to completely “avoid” lawsuits and insurance claims, but by understanding the inner workings of them, you can certainly reduce them dramatically.

As America’s most visible Restaurant Expert Witness firm, we see all kinds of restaurant lawsuits and restaurant insurance claims costing restaurants a fortune each and every year - there is no denying that.

The truly astronomical number of dollars being expended on resolving these matters is flushing hard-earned restaurant profits down the drain and causing restaurant operators to lose focus and productivity at the unit, multi-unit, support, and executive levels.

Quite frankly, when operators should be serving customers, motivating employees, driving sales, and pocketing profits, they are instead finding themselves buried in stacks of legal documents, fighting some sort of never-ending litigation, and trying to make it through the day without losing their shirt.

This seminar is not your everyday risk management class by any means. This intense Signature, one-of-a-kind seminar will cut to the crux of the matter and focus on why these lawsuits and outrageous number of claims continue to happen; and, more importantly, what needs to be done at the unit, multi-unit, support, and executive levels to reduce the number of claims and mitigate the amount of damage as effectively and efficiently as possible – saving time and money.

Since 1987, we have helped clients of all types and sizes in markets across the country and around the world, including many of America's largest restaurant brands, as well as hundreds of independents. Attorneys, Insurance Companies, Judges, and Juries respect our industry expertise and recognize our famous restaurant books found in bookstores across America and in 76 countries around the globe. We have provided unbiased opinions, reports, testimony, and consultation for both Plaintiffs and Defendants regarding a wide variety of matters specifically pertaining to restaurant matters, in State and Federal cases.

Let’s face it, the restaurant industry is under attack. The difference between making a profit and losing your shorts could easily come down to how much time, money, and effort is wasted on lawsuits and insurance claims.



For many years, we have been providing our unique and memorable speeches and seminars covering a wide variety of restaurant-based subject matter to audiences of all types and sizes in markets across the country and around the world.

• We have been called upon by large restaurant chains with famous restaurant brands to deliver unforgettable speeches at their annual meetings and franchise conventions.

• We have been called upon by a wide variety of restaurant product and service vendors to inspire thought and to improve sales and profits within their ranks from current and potential restaurant customers.

• We have been called upon by industry trade associations, trade shows, and magazine publishers to share food for thought and engender excitement at their events and across the industry.

• We have been called upon by lawyers, insurance companies, C-level executives, and community leaders to assist them and their groups in understanding how restaurants truly impact us all.


And, because we are so used to being called upon regarding restaurants, we are able to customize our popular speeches and seminars to:
• Fit Your Agenda
• Meet Your Time Requirements
• Suit Your Target Audience; and,
• Fit Within Your Budget


Contact Us directly to discuss any of the aforementioned speeches or seminars OR inquire about other content that we offer.






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